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What Is Online Marketing All About?


Frank J Thomas

Founder of The Thomas Project

Frank is an search engine optimization (SEO) and social engine marketing (SEM) professional. With his strong technical background, he has worked on hundred’s of web sites building, promoting and profiting from them. He has also ventured into the venue of brand and reputation management on the web.

I’m always amazed by the fact that when I thought that I’ve found every way possible to use the Internet, I take to someone and I learn a whole new way to use the sheer power of the Internet. I know that sounds like a ton of hype but to be perfectly honest, it is no hype at all.

What really makes the Internet powerful is the fact that we can use many ‘levers’ to make use of the Internet. If you know anything about engineering and even if you don’t, you know how powerful a lever can be.

Once you understand how to use a lever, you can move huge boulders with just a fraction of the muscle power if you were to not use a lever.

One of the most powerful levers on the Internet is learning how to use this powerful media tool. I’ve personally studied the insides of the Internet for over 10,000 hours. I actually believe that number to be closer to 12,000 hours.

What I want to impress upon you is that I saw the Internet as a power business tool back in 2008 and I decided to stop everything else I was doing, including working full-time and dedicate my full resources to learning all about marketing on the Internet.

Wow, what a ride. And today, this is why I’m going to give you a very short list of things that you can do on the Internet. This is by no means an exhaustive list, but a list to start to make you think.

Getting Into The Wind

So why is the Internet so powerful? It’s all about either stepping into someone’s wind or to create your own wind storm. Right now more then two billion people have access to the Internet. Did you hear that? Over 2 million people! Even if you convince 1/10th of 1% to give you $1 in profit, you can make $2 million dollars!

Now, that is unrealistic. You would have to be a company like Apple to capture that kind of market, but you can see the sheer power of the people on the net has. This is what I call wind.

Now, you can lease someone else’s wind. For example, you could use Google Adwords advertising to get your name out to thousands of people every day. Now, this comes at a price. No doubt about it. But if you are smart on how you use other people’s traffic or wind, you can become very rich, very fast.

Now, in the year 2011, a unique opportunity has risen by big changes in the Google algorithm. If you build a high quality site and post tons of high-quality information, you can create your own wind storm. One marketer friend of mine did a bit of work to take his person site and boosted up the quality tremendously.

Now he is getting over 1,000 new visitors each and every day. He has a subscriber list that he’s building that gets about 10-20 new subscribers every day.

When he posts to his mailing list, he makes an easy $200-$500 dollars.

So What Can We Do?

I’m sure your question lies with the fact of what can you do to make money online? Here’s a very short list of things you can consider:

  • Build a quality site and sell advertising
  • Build a quality site and sell affiliate products
  • Build a quality site and sell your own products
  • Build a reputation on the Internet with tools like Linkedin and Facebook! Talk about job security.
  • Build membership sites that sell private information to niche groups.
  • Use the power of eBay and eBay like sites to sell goods on.
  • Sell the services of how to market online to offline customers.
  • Use  what you currently know and present yourself as a credible expert on forums online. This again build credibility and customers.
  • Do training videos and post them on Youtube. Just give them away and wait for the business to roll in.

So there you have it. A really short list.

But keep you eyes open here! I’ll be offering many, many more ideas, tutorials and insights that I come across to share with you.

Oh, and if you haven’t subscribed, it’s easy! Just find the subscribe box on my site and for crying out loud, subscribe! You’ll get a special gift that I normally charge for, absolutely free!